Soul of Sport
(El deporte, mas alla de lo visible)

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Twelve years ago, in Spain, I created Soul of Sport (El deporte, mas alla de lo visible) with a clear purpose: to offer a holistic vision of sport as a path for personal growth and transformation.

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The roots of this program lie in over three decades of intense and meaningful experience in high-performance sport — a journey that taught me a powerful truth: the most important part of the game is played where no one can see it — in the inner world.

 

Since then, I’ve developed a unique methodology that combines the full potential of sport with the transformative power of culture — using both as essential tools for human development.

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Why sport?

Because sport is much more than physical effort.
It’s a mirror that reflects who we are — it challenges us mentally and emotionally, and confronts us with our own limits.
It’s there, in that space between challenge and growth, where our true strength emerges.

Why culture?

Because culture shapes our beliefs, values, perceptions, and the way we act in the world.
And what’s most powerful is that culture is not fixed — it changes, evolves, and adapts… just like we do.

The goal

To find balance and harmony between what we think, feel, and do.
Inner coherence is what allows us to access our full potential — in sport, in work, and in life — and to truly enjoy each moment, every step of the way.